Privacy Policy
Overview
Laudo is an app that scores businesses and places from the people you trust. It is operated by Pirandello Inc., a Delaware corporation doing business as Laudo ("Laudo," "we," "us"). By using Laudo you agree to the practices described here.
We do not sell your personal data. We do not share your individual data with advertisers or data brokers. Businesses never see your name.
What we collect
| Data | Why |
|---|---|
| Email address | Creating your account, signing in, and account emails. Required. |
| Name and username | Identifying you to the people you connect with. Required. |
| Profile photo | Optional. Shown on your profile and next to your visits. |
| Date of birth | Confirming you are old enough to use Laudo (see Children). Never shown to anyone. |
| Gender | Optional. Used only for anonymised aggregate insights. Never shown to anyone. |
| Home city | Chosen by you at signup, editable in Settings. Used to place you in your city community and to show nearby places. Not your address. |
| Phone number | Optional. Lets friends find you from their contacts and lets you find them. You can remove it or turn off discoverability in Settings. |
| Precise location | Your GPS position when you search for nearby places, sent to our places provider to return results. Not kept after the search. |
| Approximate location | City or neighborhood level, stored with activity such as rating a place, to improve relevance over time. |
| Visits | The score, text, tags and date each time you rate a place, and the photos you attach. See Scores, visits and photos. |
| Asks and replies | Questions you post to friends or communities and the replies. |
| Lists and notes | Places you save and notes you add. Notes on a shared list are visible to the people you share it with. |
| Friends and close friends | Who you connect with, and which of them you mark as close friends. Your close-friends list is private to you. |
| Communities | Which communities you join or create. |
| Push notification token | Delivering notifications. You control which ones in Settings. |
| Usage data | What you search, view and rate, which screens you use, and approximate location at the time. Used to run and improve Laudo. |
| Device data | Device type, OS version and session identifiers, for functionality and security. |
How we use it
To run Laudo: build your scores, show you your friends' and communities' visits, deliver asks and replies, send notifications, show nearby places, and keep the platform safe.
To improve Laudo: understand how people use the app and make scores and search more relevant.
Deals and offers: businesses may offer deals inside Laudo. A deal is always labeled as coming from the business, is never mixed into scores or search ranking, and can be aimed at groups of users described by their in-app activity, approximate location, age range or gender. We do not give the business your identity. If you do not want to see deals, you will be able to turn them off in Settings when the feature launches.
Aggregate insights: we may show businesses anonymised, combined information about how Laudo users interact with their category or location. See What businesses see.
Scores, visits and photos
Scores. The score you see for a place is calculated for you from the visits of your friends, close friends, and the communities you belong to. Nobody else sees your score for a place, and nobody can see how a score was weighted.
Visits. Each rating is a visit with a date. Your visits are visible to your friends and to the communities you share them with, on your profile and on the place's page. You can hide a visit from your profile and from Discover; it still counts toward scores. Visits can be edited for a short window after posting and deleted at any time.
Photos. Photos you attach to a visit are shown with that visit. Each visit has an audience setting, so you choose whether photos are visible to friends only or to your communities as well. Photos are stored by our hosting provider and deleted when you delete the visit.
Communities
Communities are groups such as a school, a company, a city or a friend group. You are placed in your home city's community automatically. You can join others, and you can create your own.
- A community you create is open: anyone with its link can join without approval, and once it reaches a minimum number of members it becomes discoverable to others nearby or by search.
- Members of a community can see who else is in it.
- Community names and descriptions are user content and subject to our moderation rules. We may rename, merge or remove communities, for example to combine duplicates.
- Visits you share with a community are visible to its members and count toward their scores.
Contacts and invites
Finding friends from your contacts
This runs only when you choose it. If you allow access, your device sends the phone numbers from your contacts to our servers, where they are compared against Laudo users who have chosen to be discoverable. We match and discard: we keep only the user IDs of matches, never the phone numbers from your contacts, and no record of contacts who did not match. The first time you match after joining, the people you match with are told you have joined; that happens once.
Inviting friends
When you invite someone, Laudo prepares a text message with your invite link and opens your phone's messaging app. You send it, from your own number. We do not send messages to your contacts and we do not upload your contact list for this.
Your controls
- Turn off "Allow others to find me by phone" or remove your phone number in Settings.
- Revoke Contacts access in iOS Settings; your saved matches are deleted the next time you open Laudo.
- Block a user to exclude them from contact matching in both directions.
Sign in with Apple and Google
You can create an account with an email and password, with Apple, or with Google. If you use Apple or Google, we receive your name and email address from them (with Apple, this may be a private relay address if you choose to hide your email). We use it only to create and sign you into your account. We do not receive your Apple or Google password, and we do not post anything to those accounts.
You can add or remove Sign in with Apple from Settings. When you delete your Laudo account, we revoke the connection with Apple.
Sensitive information
Date of birth, gender and precise location are treated as sensitive personal information. We collect them only for the purposes above, do not disclose them to third parties, and do not keep precise location after a search. You can delete your date of birth or gender without deleting your account from Settings → Personal Info or by emailing [email protected].
If you are under 16, all of your personal information is treated as sensitive and we do not sell or share it for advertising under any circumstances.
Children
Laudo is not for anyone under 13, and in some countries the minimum age is higher (the App Store shows the age rating for your country). We use your date of birth to enforce this. If someone enters a date of birth below the minimum, we deny access and keep nothing. If you believe a child has created an account, contact [email protected] and we will delete it promptly.
What businesses see
Businesses never see who rated them. A business may see, for its own listing, aggregate information such as its overall score on Laudo, how that score has moved over time, and how groups of customers (for example first-time versus returning, or locals versus visitors) rate it compared with its average. Groups are only shown when they are large enough that no individual could be identified. Your name, username, photo, review text and visit dates are never shown to a business.
Retention and deletion
We keep your data while your account is active. Your visit history is kept as a timeline so that scores can reflect how a place changes over time.
If you delete your account, your personal data (visits, photos, asks, replies, lists, notes, friends, communities, date of birth, gender, phone number) is deleted or anonymised within 30 days. A minimal internal record (your internal user ID, the deletion date, and counts of past activity) is kept for audit purposes; it contains no personally identifying information.
If we terminate your account for violating our Terms, a one-way hash of your email and phone number is kept to prevent re-signup. A hash cannot be reversed into your email or number.
Anonymised, aggregated data may be kept indefinitely. We may keep limited data longer where the law requires it or to resolve disputes or prevent fraud.
The website
getlaudo.com uses Cloudflare Web Analytics, which counts visits without cookies and without identifying you. Links from the site to the App Store carry a campaign tag so we can see which pages lead to downloads; Apple reports that to us only as totals. The app itself does not use cookies.
Services we use
| Service | What it does |
|---|---|
| Supabase | Hosts our database and authentication, and stores profile photos and visit photos |
| Apple | Sign in with Apple; push notifications; App Store distribution |
| Sign in with Google; the Places API that returns business details and nearby results | |
| Resend | Sends account emails |
| Cloudflare | Serves and protects getlaudo.com, and provides the website's cookieless analytics |
Each service processes data under its own privacy policy. We share only what each needs to do its job.
Security
Data is transmitted over encrypted connections and every request to our servers is authenticated. Sensitive fields are protected with row-level access rules so no user can read another user's private data. If a breach affects your personal information, we will notify you as the law requires.
Your rights
- Delete your account from Settings in the app.
- Edit or remove your name, photo, home city, date of birth, gender and phone number in Settings → Personal Info.
- Hide a visit from your profile and from Discover.
- Control notifications in Settings.
- Request a copy of your data, or a correction, by emailing [email protected]. We aim to respond within 30 days.
We will never treat you differently for exercising these rights.
Location
Precise location is used only when you search for nearby places and is not kept. Approximate location (city or neighborhood) is stored with activity to improve relevance. We do not track your movements or build a location history. You can revoke location access in iOS Settings; Laudo will still work, using your home city for nearby results.
International users
Laudo is based in the United States and works worldwide. If you are in the European Economic Area, the United Kingdom or Switzerland, your data is transferred to and processed in the United States under Standard Contractual Clauses. We process your data to provide the service you asked for and on the basis of our legitimate interest in running and improving it. You have the rights to access, correct, delete, restrict, port and object, to withdraw consent, and to complain to your local supervisory authority. Email [email protected] to exercise any of them.
Changes
If we change this policy in a way that matters, we will tell you in the app or by email before it takes effect.
Contact
Privacy questions and data requests: [email protected]. Everything else: [email protected].
Pirandello Inc., doing business as Laudo. Delaware, United States.