How it works

Two people. Same barber. Different scores.

Every review site hands everyone the same number. Laudo builds a number for you, from the people you trust. Here's what that takes.

Step oneAdd friends

Connect with the people you'd actually text for a recommendation. Sync contacts or send an invite.

Step twoJoin communities

Your school, your company, your city, your running club. Join the ones you belong to or start one.

Step threePick your close friends

A few people whose word is enough. You choose who they are, and nobody else sees it.

Step fourSee your scores

From then on, every place shows a score built entirely from your network. Yours and nobody else's.

Your circle

One number. Your people.

Open any place and you get two things: your own latest visit, and your circle's score. The card tells you how many friends and community members it came from, so you always know who's behind the number. Add a close friend and the number can change. That's the point.

Alder Barbershop

Barber · Rittenhouse, Philadelphia

8.8out of 10, for you

1 from a friend · 5 from your community

Visits

Rate every time you go.

A Laudo rating is a visit, not a verdict. Score it one to ten, add photos, pick up to five tags. Go back next month and rate it again. Your ratings become a timeline, so your people see where a place is heading, not just where it was.

PhotoLounge4 visits
8.0Mar
8.5Jun
8.2Aug
9.5Oct

Tags

Tags that come from real visits.

Fast turnaround, great for suits, easy booking, friendly staff. Every tag on a place was picked by someone in your network after they went. Counts show how many of your people agree.

Fast turnaround4Great for suits3Easy booking3Friendly staff3Clean2Reliable2High quality2

Sponsored. Promoted. Featured.

What we never do.

A business cannot buy a better score or a higher spot in search. Every rating is tied to a real account connected to yours, so there are no bots, no bought reviews and no strangers' five stars. Your scores and your close friends list are private to you, and businesses never see names.

Frequently asked questions

What is Laudo?

Laudo is a free social recommendation app for iPhone that helps you discover and rate local businesses through people you trust. Instead of relying on anonymous reviews, Laudo builds personalized scores using ratings from your friends, close friends, and communities.

How is Laudo different from Yelp and Google Reviews?

Yelp and Google Reviews generally show the same overall rating to everyone. Laudo builds a personalized score for each user based on their own network of friends and communities. Two people looking at the same business can see different scores because they trust different people. Businesses cannot pay to improve their scores or search placement.

How does Laudo calculate personalized scores?

Laudo builds your score for a business from the ratings of people in your network, and not every rating counts the same. A close friend’s visit carries more weight than a friend’s, and a friend’s more than a community member’s. Recency matters too: a visit from last month says more than one from two years ago, so older ratings gradually fade, and only each person’s latest visit at a place counts. Because everyone’s network is different, each person’s score is unique and private to them.

Can I get recommendations directly from my friends?

Yes. Laudo lets you connect with friends, see their ratings, and ask for recommendations through a feature called Asks. You can post a question to your friends or a community and receive suggestions from people who have experience with the places they recommend.

What kinds of businesses can I find on Laudo?

Laudo covers far more than restaurants. You can discover barbers, hair salons, doctors, dentists, tailors, dry cleaners, gyms, home services, auto repair, pet services, cafes, bars, hotels, museums, and things to do. Laudo is designed for discovering and rating businesses across categories, not just food and drink.

Is Laudo free?

Yes. Laudo is free to download and use on iPhone. You can connect with friends, join communities, rate businesses, and discover personalized recommendations without paying.

Where is Laudo available?

Laudo is available to users worldwide on iPhone. You can discover and rate businesses in different cities, connect with friends, and join communities wherever they’re available.

Trust your people.

Get Laudo for iPhone